overview
Brand Name [Name Withheld — Under NDA]
Industry / Niche Fashion/Nightwear
Location INDIA
Best Creatives and
Performance Report
objectives
Drive consistent sales through Meta Ads
Test product-market fit across various creatives
Build ad account learning and identify highest converting audiences
Establish a strong D2C brand in the comfort fashion segment
Build brand recall and loyalty with Gen Z and young millennial
audiencesExpand into bundled offerings and cross-sell collections
assessment
For Nightwear and Loungewear
Women aged 18–35
Primarily from Tier 1 and Tier 2 cities in India
College students and young working professionals
Social media-savvy and trend-sensitive audience
Interested in comfort fashion and aesthetic lifestyle products
First-time online shoppers and returning customers with high intent
Responsive to influencer-led promotions and seasonal offers
analysis
| Brand | USP | Pricing Range | Ad Spend Estimate | ROAS Estimate |
|---|---|---|---|---|
| Clovia | Comfort meets affordability | ₹899–₹2499 | ₹3–5L/month | ~5–7 |
| Nite Flite | Whimsical prints, 100% cotton | ₹1199–₹2799 | ₹1–2L/month | ~6–8 |
| NeceSera | Premium minimalism, soft modal | ₹1800–₹4000 | ₹2–4L/month | ~7–9 |
analysis
| Strengths | Weaknesses | Opportunities | Threats |
|---|---|---|---|
| Affordable price points | Limited product variants and SKU’s | Bundle Marketing | Intense competition from well-funded D2C players |
| Fun and playful branding | Influencer co-creation | High customer churn | |
| Relatable creatives | Seasonal Campaign |
Problems
Identified
High customer return rate (~10%) due to sizing issues
Needed faster product-to-creative sync for new launches
Objective Chosen: Sales
Audience Targeting: Females aged 18–35, interest in
nightwear, self-care, fashion, influencer pages, fast fashion
brands, and loungewear. Custom creatives built for UGC-
style scroll-stoppers.Creative Format: Mostly Reels and Single Images
Campaign Structure: CBO with Advantage+ and
retargeting loop using Instagram profile engagers.Duration & Budget: ₹1300/day, timeline undefined
projections
per month
Campaign learning phase — creative testing, primary hook exploration, and A/B testing of audiences
Focused scale-up on top-performing creatives with ROAS above 8; introduced basic catalog retargeting and coupon-led urgency
UGC-style videos
Customer reviews added as overlay
First-time buyer offer creatives
Performance
Duration: 90 Days
Q1 2025
₹1,18,194
623
₹1800
9.24
7.39
₹189.72
10%
Lowest CPL from warm audiences and late-night hours.
Optimization &
Testimonial
Bright, clean visuals outperform dark themed creatives in
this categoryRetargeting through stories significantly increased
conversion rateReturn rate dropped when fit-oriented size charts were
pushed within creatives
“It was a game-changer. What felt like a casual scroll now converts into hundreds of orders. Couldn’t have scaled this fast alone.” — Radhika Mundra