overview
Brand Name [Name Withheld — Under NDA]
Industry / Niche Creative Agency (Video Production + Social Media)
Location Primarily India, occasional international clients
Best Creatives and
Performance Report
objectives
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Expand business beyond referrals
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Generate consistent qualified leads
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Build online inquiry funnel
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Reduce CPL while increasing volume
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Improve quality and intent of incoming leads
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Establish agency as a go-to for premium content
assessment
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Startups
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D2C brands
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founders
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CXOs
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agencies across India and globally seeking short-form branded content, social campaigns, and video-led storytelling
analysis
| Competitor | USP | Pricing Range | Ad Spend Estimate | CPL Estimate |
|---|---|---|---|---|
| The Glitch (India) | Full-stack creative + video studio | ₹2L – ₹20L /project | $1200/year | ₹800–₹1200 |
| Blue Vector (India) | Young, edgy visual-first approach | ₹50K – ₹5L /project | $1000/year | ₹500–₹800 |
| Sandwich (US) | Storytelling-led commercials | $10K+ per video | $1500/year | ₹1200–₹1800 |
analysis
| Strengths | Weaknesses | Opportunities | Threats |
|---|---|---|---|
| Strong reel-based visual portfolio | Lower organic content frequency | Retargeting funnel | Rising number of freelancers |
| Versatile client base | Non-scalable onboarding funnel | YouTube Shorts repurposing | AI-generated video content |
| Modern aesthetic | Lacks SEO presence | Studio tour | Saturation in short-form market |
| Clear service communication | Behind-the-scenes content |
Problems
Identified
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Dependency on referrals for major work
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No consistent lead generation pipeline
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No remarketing or retargeting funnel
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Underutilized website and Instagram for conversion
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Objective Chosen: Lead Generation
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Audience Targeting: Business owners, decision makers, founders, high-income professionals, startup leaders with interest in marketing, travel, luxury, video, business class, and investment. Age 25–45, English-speaking
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Creative Format: Reels and Single Image Ads
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Campaign Structure: ABO setup with 3 ad sets segmented by audience interest. Each ad set tested 2–3 creatives. Focused on Advantage+ placements for better algorithmic scaling.
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Budget: ₹550 per day, continuous schedule
projections
per month
2 months: Tested multiple audience clusters, creatives with high hook value, and strategic storytelling (Jan–Feb 2024)
Scaled high-performing ad set, optimized with fresh creatives monthly, improved Insta bio with lead capture CTA (Mar–Dec 2024)
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Suggested call buttons on Insta
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Mobile-optimized contact form
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Landing page redirect from Meta ads
Performance
Analysis Duration: Entire year
year of 2024
Meta Advantage+
₹1,00,000
2,57,000
1,700
764
₹131.61
₹390
~50%
High recall due to visual-led branding
Optimization &
Testimonial
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Broad interest layering reduced CPL drastically
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Reels outperformed static by 3.4x in engagement
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Better hook = better lead quality. High motion ads drew attention in under 3 seconds
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Frequent creative refresh helped maintain frequency and relevance