overview
Brand Name [Name Withheld — Under NDA]
Industry / Niche Real Estate (Channel Partner for Major Developers)
Location Noida and Greater Noida
Best Creatives and
Performance Report
objectives
Generate a high volume of quality leads for newly launched projects
Build immediate awareness within short go-to-market windows
Train Meta ad algorithm to optimize for local high-intent traffic
Establish a reliable performance-driven lead funnel for all future launches
Create a bank of warm audiences and retargeting pools
Position the brand as a preferred channel partner for premium developers
assessment
For Nightwear and Loungewear
Middle to high-income working professionals, NRIs, and local investors in Tier 1 & 2 cities
Aged 30–55
Interested in residential and commercial properties for both end use and investment
analysis
| Competitor | USP | Ad Spend Estimate | CPL Estimate | Leads per Month |
|---|---|---|---|---|
| Square Yards | Pan-India presence, tech-integrated | ₹1.5L/month | ₹700 | 200–250 |
| Investor Clinic | Investment-focused deals | ₹1L/month | ₹500 - ₹600 | 150–200 |
| PropStory (local CP) | Hyperlocal project targeting | ₹70K/month | ₹400 | 100–150 |
analysis
| Strengths | Weaknesses | Opportunities | Threats |
|---|---|---|---|
| Strong partnerships with top developers | No consistent organic presence | Build long-term remarketing funnel | Short project promotion windows |
| Agile media response | Limited website conversion optimization | Explore YouTube for listings | Rising CPLs during peak launch season |
| Lean team structure | Expand to Google Ads | Saturated Noida market | |
| Hyperlocal expertise |
Problems
Identified
Tight 20-day performance window for each project launch before market saturation
Lead mix often included non-relevant interest (users
interested in wrong project or area)Limited pre-qualified funnel — required filtering post-lead stage
Previously no consistent Meta ads strategy
Objective Chosen: Lead Generation
Audience Targeting: Mix of investors and end-users,
targeting mid- to high-income professionals, aged 30–55, interested in real estate, investments, Noida/GN locations, and property portals. Used Advantage+ detailed targeting layered with regional filters.Creative Format: Reels and Single Image Ads
Budget: ₹80,000/month
projections
per month
(Nov–Dec 2024): Created and trained the ad account, built a lookalike and warm audience pool, tested multiple interests, and analyzed project specific engagement
(Jan–Mar 2025): Ran lead gen campaigns targeting Noida-based investors and homebuyers, with regular creative refresh and micro-location targeting
Added WhatsApp instant lead collection
Introduced lead qualification questions
Optimized landing page for mobile submissions
Performance
Analysis Duration: 3 Months
Jan to Mar 2025
Instagram + Facebook
₹2,40,520
1,80,000
5,000
532
₹452
~34% (182 leads)
Optimization &
Testimonial
Early ad account training dramatically improved downstream lead quality
Micro-location targeting increased relevance of leads
Using Advantage+ targeting with exclusions helped filter overlapping project seekers
“The pace and quality of leads changed everything. From cold outreach to booked site visits in days — this was performance we could trust.” — Sanjay Kothari