overview
Brand Name [Name Withheld — Under NDA]
Industry / Niche Fashion Industry, Women wear –Indo Western
Location INDIA
Best Creatives and
Performance Report
objectives
- Expand reach to Dubai region
- Improve direct-to-consumer conversions via website
- Establish audience behavior across both regions
- Build an international brand identity
- Maximize repeat purchases from loyal customers
- Streamline multi-country ad operations
assessment
For Nightwear and Loungewear
- Women aged 25–45
- Urban centers in India and Dubai
- Fashion-forward, wedding/event shoppers
- Premium buyers looking for occasion-based ethnic wear
analysis
| Brand | USP | Pricing Range | Ad Spend Estimate | ROAS Estimate |
|---|---|---|---|---|
| Biba | Ethnic + contemporary fusion | INR 2000–10,000 | ₹8L/mo | 4.8 |
| Label Shaurya | Made-to-order indo-western | INR 3000–12,000 | ₹2L/mo | 6.5 |
| Allia Studio (Dubai) | Premium ethnic couture | AED 300–1500 | ₹1.5L/mo | 5.2 |
analysis
| Strengths | Weaknesses | Opportunities | Threats |
|---|---|---|---|
| High AOV & premium positioning | Relatively low daily ad spend budget | Rising demand for Indo-Western occasion wear globally | High return rate on premium fashion items |
| Cross-border logistics established | Brand name awareness limited in Dubai | Growth in Instagram-based impulse purchases | Fast-changing fashion trends reducing shelf-life |
Problems
Identified
- Fragmented order locations causing logistics strain
- Dubai audience required brand introduction & warm-up
Objective Chosen: Sales
Audience Targeting:
Interest: Summer dresses, Indian wear, party outfit inspiration, engaged shoppers
Location: India & Dubai
Language: English
Age: 25–45
Advantage+ Shopping campaigns with layered interest filters
Creative Format: Reels and Catalog
Campaign Structure: 1 Advantage+ campaign, segmented by India and Dubai ad sets
Duration & Budget: ₹800 per day (CBO structure)
projections
per month
Setup of region-specific Advantage+shopping campaign with audience testing
Performance scaling based on best-selling collections; geo-segmentation
Built separate product pages for Dubai pricing
Added Arabic shipping FAQs
Simplified check-out for international customers
Performance
Duration: 90 Days
March mid to June mid, 2025
₹1,49,018
202
₹5200
₹11,04,165
7.39
₹735
9.13%
Excellent CTR on Reels (avg. 1.8%), positive feedback on product
catalog links
Optimization &
Testimonial
Dubai market responds better to catalog format than video
Occasion-based creatives had significantly higher CTR
Customer trust improved with pricing visibility and easy return policy
“The clarity and impact from these ads were phenomenal — we grew both reach and sales significantly.”
Aastha Kaushik
