overview
Brand Name [Name Withheld — Under NDA]
Industry / Niche HIGH-END FASHION & LIFESTYLE
Location INDIA
Best Creatives and
Performance Report
objectives
Improve ad efficiency with lower CPP
Increase checkout completion rates
Expand reach across Tier 2 cities
Strengthen premium brand positioning
Establish steady organic traffic via retargeting
Launch exclusive customer loyalty program
assessment
Urban India — primarily Tier 1 and Tier 2 cities.
Women aged 35–55 with high disposable income, aspirational lifestyle preferences.
Tier 1 and Tier 2 cities, age 18+
45–55-year-old women interested in luxury, premium goods, and upscale lifestyles
analysis
| Brand | USP | Pricing Range | Ad Spend Estimate | ROAS Estimate |
|---|---|---|---|---|
| Nykaa Luxe | Curated premium brands | ₹1,500–₹12,000 | High | ~6–8 |
| Ajio Luxe | In-house + international mix | ₹2,000–₹15,000 | Moderate | ~4–6 |
| Tata CLiQ Luxury | High-end authentic labels | ₹3,000–₹20,000 | High | ~7–9 |
analysis
| Strengths | Weaknesses | Opportunities | Threats |
|---|---|---|---|
| High AOV | Return/cancellation issues | Expand to new platforms | Market saturation |
| Visually rich product catalog | Emerging brand recognition | Build retargeting funnel | Increasing customer expectations in D2C |
| Elite positioning | Influencer UGC |
Problems
Identified
Low audience quality in past campaigns leading to high cancellations and returns
Need to filter serious buyers from casual window shoppers
Objective: Conversion (Sales)
Broad interest targeting within premium urban areas
Gender: All | Age Group: 18+ (Primarily 45–55 Females)
Focus on luxury interest segments
Platforms: Instagram and Facebook
Structure: ABO with layered interest testing in initial 2 weeks
projections
per month
2 weeks: A/B Testing of multiple luxury-related interest sets to gauge audience quality
Otimization: Scaled
winning segment with
tailored creatives and optimized ad placements
Suggested Instagram bio restructure
Single-click checkout
High-contrast CTA buttons for mobile UX
Performance
Duration: 50 Days
April 22 to Jun 11 2025
Facebook + Instagram
₹36,000
90
₹5900
₹5,31,000
14.75
~2%
~2%
Exceptional engagement from Tier 1–2 markets
Optimization &
Testimonial
Narrowed targeting consistently delivers higher AOVs and lower return rates
Elite positioning performs best with minimalistic creative design
Mid-age women audience segment showed highest
conversion stability
“Partnering with the team elevated our digital presence. The results speak for themselves — sharp, consistent, and premium in every way.”